'Celebrity Apprentice' Wins Its Slot With a Four-Week High

From 9-11 p.m. ET, "The Celebrity Apprentice" (2.0/5 in 18-49, 6.5 million viewers overall) won its time period in adults 18-49 among ABC, CBS, NBC and Fox with the highest “Apprentice” 18-49 rating in four weeks (since March 11). In total viewers, it’s currently the biggest “Celebrity Apprentice” audience in five weeks (since March 4), pending updates. Versus its 8-11 p.m. telecast of the prior week, "Celebrity Apprentice" is up 11 percent in 18-49 rating (2.0 vs. 1.8) and up 9 percent in total viewers (6.480 million vs. 5.964 million). This week’s “Apprentice” built on NBC's results in the prior hour from 8-9 p.m. by 100 percent in 18-49 rating.
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